The market for digital media solutions is broad, wide, deep, and mostly uncharted, with more opportunities than you can shake a stick at (and why would you want to?).  Put the stick away and let us help you figure it all out.  We don’t like to take a literal approach so we look at the market from various viewpoints.  Here are two ways to categorize the marketplace that give some insight into what is quickly evolving into a new and massive industry:

 

Market View

Our markets include {Categorized by Solution}:

• Broadband Television Entertainment
• Interactive News Media
• Brand Marketing
• Social Networks
• Distance Learning
• Emergency Communications

Our markets include {Categorized by Industry Sector}:

• Media & Entertainment
• Marketing & Advertising
• Corporate
• Academic
• Government
• Organizations, NGO’s & Non-Profit

Market Insight

Video is driving the current development of online content, transforming media solutions and impacting the entire ecosystem of businesses providing services to broadband media companies.  The expansion of traditional broadcast television into broadband distribution is accelerating the evolution from Internet 1.0 to Internet 2.0 systems and applications.  Markets include entertainment obviously but they also include brand marketing, corporate and government communications.  This growing marketplace includes new players that have not previously had access to video distribution channels because of the overwhelming cost of traditional media distribution.  The ensuing years will provide a greatly enriched set of solutions offering more effective interactive advertising, greatly improved user interfaces, powerful distance learning tools, and in general, will create a more dynamic environment supporting interactive communications in all its forms.   This will result in widespread disruption of business models, as it already has, and create opportunities for new solutions that drive new business models in this rapidly evolving ecosystem.   Winners will include advertisers and brand marketers who find new ways to reach and interact with existing and potential customers; private and public learning institutions who create new ways to deliver educational content with a higher level of interactivity; corporate and government organizations that embrace communication strategies that emulate broadcast standards; entertainment producers who create entire new distribution strategies; and consumers who join expanding social networks and participate in content creation.   

One of the growing challenges in this complex ecosystem is the ever changing set of technologies available to support new media companies.  New solution providers disappear as fast as they come along, either because of their own flawed business models, competition from lower priced solutions or because their technology is so attractive that it is bought up by major players in the market who often cannibalize the technology for their own ends.  This creates an almost impossible task for individual agencies, content producers and organizations to assess new technologies and integrate reliable solutions.  Even agencies that have their own interactive departments are not able to spend the time necessary to become expert in this ever changing technology environment.  At the same time, the entire advertising industry is increasing its use of new media as it reduces spending on traditional media outlets.  The need for agencies to understand, create and deliver Internet 2.0 solutions will increase the demand for expertise in the latest technologies and in the business models for exploiting these technologies.  Agency clients are increasingly demanding new media solutions and expert advice on understanding and implementing these solutions.  Content producers and communicators in both public and private markets face the same challenges.  Trelios DMG provides this expertise and access to the underlying solutions.

Product Positioning

Trelios DMG provides both consulting and project services for agencies, content producers and end clients who need new media solutions.  Services include infrastructure design and implementation as well as interactive production services in all forms of rich media and in film and video production.  The need to find the most advanced, comprehensive solutions places a premium on any business that can provide the best aligned set of expertise capable of delivering the most complete, easy to implement and cost effective solutions in the marketplace.  Trelios DMG is designed to achieve these goals by finding the best existing solutions or custom designing the right mix of technical products and services to support any new media project.  We provide access to specific technologies through our partnerships with technology companies offering the latest solutions in the new media marketplace.  Trelios DMG also provides integration services when necessary to bring disparate technologies together.  This includes bandwidth solutions (Content Delivery Networks, Internet Service Providers, and Mobile Service Providers), application providers (Content Management Systems, Learning Management Systems, and Broadband Television Providers), network integrators (Network System Designers and Satellite System Providers), online ad networks, content creators (Web Developers and Video Production Companies) and other specialized services available in the evolving Internet ecosystem. 

An important distinction with these service providers lies between traditional online services and traditional video production services.  Trelios DMG provides unique and distinct expertise in creating fully integrated solutions that fulfill the needs and expectations of these two very different industries.  Online video has recently matured, brining the film, television and video production industries online resulting in the complete transformation of interactive media.  Trelios DMG is positioned to leverage expertise between these two industries in ways that bring extraordinary value to our clients.  We walk the talk in both industries and provide rare insight that helps to overcome integration challenges between two separate cultures that, until now, have barely understood each other.